Sampler.io
Sampler.io (The Sampler App Inc.)
Project type: Social Media Management, Content Creation, Print and Digital Design
Role: Social Media Specialist & Content Creation (80%) Graphic Designer (20%)
Year: 2022-2024
Tools used: Adobe Suite, Capcut, Inshot, Canva, Figma, Sprout Social & Webflow
Content Creation & Social Media Management
Primary B2C Platforms: Instagram and TikTok
Management Tools: Sprout Social, Notion, Monday.com, TikTok for Business, TikTok Ads, Google Trends, Industry Newsletters
Content Creation Tools: iPhone 14 Plus, Capcut, InShot, Canva, Adobe Photoshop
Click on the images to be redirected to a screen recording of the social profiles. The Sampler.io social profiles have been deleted.
UX/UI
Developing user journeys, user flows and high fidelity wireframes for fully branded programs.
Print Design
Project: Custom box designs and postcards for our fully branded programs. Printed products varied based on program needs.
L'Oreal US custom box for the highly anticipated Essence Festival (2023) that featured seven (7) beauty samples, majority full sized, for influencers at the event and our Sampler audience. This campaign was one of our highest value and drove 5x the engagement on our social media compared to other branded programs!
M&Ms Caramel Cold Brew launch in partnership with Target USA. CTA is a QR code that drives consumers to the product page on target.com.
High quality UGC photo of delivered sample boxes by Sampler user "prcnbeautylove".
Marketing Materials
Project: Creating trade show and branded marketing materials for upcoming trade shows and events with the new rebrand.
Trade shows: Expo West, Expo East and Sweets & Snacks
Booth stand, backdrop, retractable sign, drink cups, t-shirts, promotional video and stationary.
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